Uppercase vs. lowercase

Meta Keywords

Most search engines do not notice any difference between lowercase and uppercase type and as a result placing the same keyword in both uppercase and lowercase is a waste of time and more importantly it can be seen as spam

Another point to consider is: when people type in words and phrases into a search engine query, they tend to type words very quickly. The quickest way to type in words is not to use any capitalization.

Meta Keywords Tips

OK here is the most important of the meta tags the keywords , here are a few tips

Also try to use keywords that are mentioned in the text of your page as there are some SEO experts that think using meta keywords that are not listed in the text on your page can be considered as spamming

When creating your keywords list, place the version of the keyword that your site visitors use the most at the beginning of your keyword list this may sound obvious but it is often overlooked

Meta Description How Many Words to Use

How many words should there be in the Meta Description well I would aim for 25-30 maximum but no more than 30

This tag is extremely important because it is what will be used by many engines when they display the description of your web site in the search results. So, remember to make your text sound inviting. Descriptions that are obviously designed purely for high ranking are unattractive to everyone

If you are unsure how to create them then use one of the online generators such as http://www.addme.com/meta.htm

Meta Description and Keywords

First we need to insert your meta description , make sure that you insert them into the header area of your page and try to get them close under the page title

Your meta description should contain 2 or 3 keywords in a sentence describing the detail of the page

For example if your page is about widgets it could be something like

Blue widgets available at low prices and manufactured in quality stainless steel

Blue widgets would be the key words, its also best to try and get the keywords at the beginning of the description