Using Image File Names to improve your SE Rankings

One area that most people often overlook is images , always name your images with relevant keyword names

For instance if you have a website dedicated to the border collie dog breed then make sure that you name your pictures of any collies on your site with keywords in them

Imagine you have a picture of a lovely black and white border collie called Ben on the page , make sure sure rename the picture something like "border collie called Ben" or "black and white border collie" etc

Don't simply use the name given to the picture by your digital camera as they tend to name them with generic file names for each manufacturer such as Fuji cameras which use the file name DSCF.jpg

Any search engine trawling your web site will come across your images and if you have done your homework correctly by using relevant keyword content etc then it will see you image with the word border collie in the file name and it will find you page more relevant than if it found all you pictures called DSCF001.jpg etc as such file names have no meaning or relevance